/* ============================================================
   TOKENS
   ============================================================ */
:root {
  --ink:       #0a0a0a;
  --ink-2:     #3b3b3b;
  --ink-3:     #6f6f6f;   /* 5.1:1 on white — AA at all sizes */
  --line:      #e6e3df;
  --line-2:    #d6d2cc;
  --surface:   #ffffff;
  --surface-2: #f7f6f4;
  --img-bg:    #0d0b0b;   /* was #e9e7e4. The hero is near-black; a light
                              placeholder flashed white before decode. */

  /* ACCENT — sampled from the hero, not chosen.
     The rig's median pixel is #701A11: hue 6°, sat 0.85, val 0.44. Lifted to
     #8C291E for UI use — 8.57:1 on white, AA at every size.
     It is a deep oxblood, not a bright red. That matters: the brief banned
     "bright SaaS accent colour", and this sits in the register Leica and
     Arc'teryx actually use — a mark, not a highlight.
     USED SPARINGLY BY DESIGN. Eyebrows and one hover state. Buttons stay
     black. If it starts appearing on CTAs, the page has stopped being
     monochrome-with-a-photograph and become a themed site. */
  --accent:       #8C291E;
  --accent-hover: #722119;

  --maxw:      1180px;
  --gutter:    clamp(20px, 5vw, 60px);
  --nav-h:     60px;

  --t-hero:    clamp(2.5rem, 8vw, 5.5rem);
  --t-h2:      clamp(1.75rem, 4vw, 3.25rem);
  --t-h3:      clamp(1.0625rem, 1.5vw, 1.25rem);
  --t-body:    clamp(1rem, 1.1vw, 1.0625rem);
  --t-lead:    clamp(1.125rem, 1.6vw, 1.4375rem);
  --t-meta:    0.8125rem;

  --ease:      cubic-bezier(0.22, 1, 0.36, 1);
  --sec-y:     clamp(88px, 14vw, 200px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  margin: 0; background: var(--surface); color: var(--ink);
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "Helvetica Neue", Arial, sans-serif;
  font-size: var(--t-body); line-height: 1.62;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
p, li, h1, h2, h3, dd, dt { overflow-wrap: break-word; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important; animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .reveal { opacity: 1 !important; transform: none !important; }
}

:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; border-radius: 2px; }

.skip { position: absolute; left: -9999px; top: 0; z-index: 200; background: var(--ink); color: #fff; padding: 12px 20px; font-size: 14px; }
.skip:focus { left: 12px; top: 12px; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

/* ---------- Layout ---------- */
.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: var(--sec-y); scroll-margin-top: var(--nav-h); }
.section--tint { background: var(--surface-2); }
.rule { border: 0; border-top: 1px solid var(--line); margin: 0; }

/* ---------- Type ---------- */
.eyebrow { font-size: 0.75rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); font-weight: 600; margin: 0 0 26px; }
h1, h2, h3 { margin: 0; font-weight: 600; letter-spacing: -0.02em; line-height: 1.1; }
h2 { font-size: var(--t-h2); letter-spacing: -0.025em; }
h3 { font-size: var(--t-h3); letter-spacing: -0.01em; line-height: 1.32; }
p { margin: 0 0 1.1em; }
p:last-child { margin-bottom: 0; }
.lead { font-size: var(--t-lead); line-height: 1.5; color: var(--ink-2); letter-spacing: -0.011em; max-width: 40ch; }
.measure-tight { max-width: 46ch; }
.note { font-size: 0.875rem; color: var(--ink-3); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 48px; padding: 0 26px; border-radius: 999px; border: 1px solid transparent;
  font-size: 0.9375rem; font-weight: 600; letter-spacing: -0.005em; text-decoration: none;
  cursor: pointer; text-align: center;
  transition: background-color 0.25s var(--ease), color 0.25s var(--ease), border-color 0.25s var(--ease), transform 0.2s var(--ease);
}
.btn:active { transform: scale(0.98); }
.btn--solid { background: var(--ink); color: #fff; }
.btn--solid:hover { background: #2e2e2e; }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-2); }
.btn--ghost:hover { border-color: var(--ink); }
.btn--sm { min-height: 40px; padding: 0 18px; font-size: 0.875rem; }
@media (max-width: 380px) { .btn { width: 100%; } }

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky; top: 0; z-index: 100; height: var(--nav-h);
  background: rgba(255,255,255,0.76);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
  backdrop-filter: saturate(180%) blur(20px);
  border-bottom: 1px solid transparent; transition: border-color 0.3s var(--ease);
}
.nav.is-stuck { border-bottom-color: var(--line); }
@supports not ((backdrop-filter: blur(1px)) or (-webkit-backdrop-filter: blur(1px))) { .nav { background: #fff; } }
.nav__inner { height: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.nav__brand { font-size: 0.875rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; text-decoration: none; white-space: nowrap; }
.nav__links { display: flex; align-items: center; gap: 26px; list-style: none; margin: 0; padding: 0; }
.nav__links a { font-size: 0.875rem; color: var(--ink-2); text-decoration: none; transition: color 0.2s var(--ease); white-space: nowrap; }
.nav__links a:hover { color: var(--ink); }
.nav__cta { flex-shrink: 0; }
/* No hamburger. Eight anchors on one page do not justify a menu system. */
@media (max-width: 1080px) { .nav__links { display: none; } }
@media (max-width: 380px) { .nav__cta { width: auto; padding: 0 14px; } }

/* ============================================================
   HERO — two real modes, never a broken state
     .hero            typographic (default; no photograph needed)
     .hero.has-image  full-bleed cinematic (JS adds when heroImage set)
   Default markup renders instantly, no JS, no layout shift.
   ============================================================ */
.hero { position: relative; overflow: hidden; padding-block: clamp(64px, 11vw, 128px) clamp(56px, 9vw, 104px); }
.hero:not(.has-image) { border-bottom: 1px solid var(--line); }
.hero__body { position: relative; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.hero__eyebrow { font-size: var(--t-meta); letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; margin: 0 0 20px; }
.hero__name { font-size: var(--t-hero); font-weight: 600; letter-spacing: -0.038em; line-height: 0.95; margin: 0 0 26px; text-wrap: balance; }
.hero__line { font-size: clamp(1.0625rem, 1.9vw, 1.4375rem); line-height: 1.45; font-weight: 400; color: var(--ink-2); max-width: 42ch; margin: 0 0 36px; letter-spacing: -0.011em; text-wrap: pretty; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 12px; }

.hero.has-image { min-height: 100svh; display: flex; align-items: flex-end; padding-block: 0 clamp(56px, 8vw, 104px); background: var(--img-bg); }
/* Full viewport, typography seated in the negative space at the base.
   100svh (not vh) so mobile browser chrome does not crop the frame. */
.hero.has-image picture { position: absolute; inset: 0; display: block; }
/* DESKTOP: a modest lift. The master is 3:2, so at a wide viewport `cover`
   is a near-exact fit and object-position has almost no room. Over-scaling
   the box to 108% and anchoring the bottom clips the empty black ceiling and
   raises her face ~47% -> ~44% — enough to read larger and sit further above
   the type, without eating the negative space the desktop layout depends on.
   Deliberately smaller than the phone lift: desktop text is far below her, so
   there is no collision to solve here, only a small legibility gain. */
.hero.has-image .hero__img { position: absolute; left: 0; right: 0; width: 100%; height: 108%; top: auto; bottom: 0; object-fit: cover; object-position: var(--hero-pos, center 30%); }
/* Restrained scrim — only as dark as the type needs. The photograph
   must still read as a photograph, not as a darkened background. */
.hero.has-image .hero__scrim {
  position: absolute; inset: 0;
  background: linear-gradient(to top, rgba(0,0,0,0.66) 0%, rgba(0,0,0,0.38) 34%, rgba(0,0,0,0.06) 70%, rgba(0,0,0,0) 100%);
}
.hero.has-image .hero__eyebrow { color: rgba(255,255,255,0.86); }  /* on-image: white, not accent — oxblood on near-black fails contrast */
.hero.has-image .hero__name { color: #fff; font-size: clamp(2.75rem, 9vw, 6.5rem); }
.hero.has-image .hero__line { color: rgba(255,255,255,0.95); font-size: clamp(1.125rem, 2.1vw, 1.625rem); }
.hero.has-image .btn--solid { background: #fff; color: var(--ink); }
.hero.has-image .btn--solid:hover { background: rgba(255,255,255,0.88); }
.hero.has-image .btn--ghost { color: #fff; border-color: rgba(255,255,255,0.45); }
.hero.has-image .btn--ghost:hover { border-color: #fff; background: rgba(255,255,255,0.1); }
.hero.has-image :focus-visible { outline-color: #fff; }
@media (max-width: 700px) {
  .hero.has-image picture { position: absolute; inset: 0; display: block; overflow: hidden; }
  /* PHONE CROP — verified on an iPhone 16 Pro Max, 17 Jul 2026.
     A phone hero box is ~440x806. The master is 3:2 landscape, so `cover`
     scales it to 1433x806: the HEIGHT binds exactly and overflow-Y is ZERO.
     Consequence: `object-position: center center` is INERT vertically on a
     phone. There is no slack to pan. Her face sat at 46% of the hero and the
     eyebrow rendered straight across her eyes, and no object-position value
     could have moved it. Nor could a portrait rendition — any portrait crop
     of a 3:2 master uses the full frame height, so 46% is 46% regardless.

     Fix: over-scale the image box and anchor it to the bottom. The top of the
     frame — a third of a phone screen of empty black ceiling — gets clipped,
     which lifts her face to 35%, well clear of the eyebrow at 51%. She also
     reads larger. The typography does not move, so the composition approved
     on desktop is untouched.

     122% is not a round number chosen by feel. Below ~115% her face does not
     clear the eyebrow; above ~130% the crop starts cutting her forehead. */
  .hero.has-image .hero__img {
    /* x:48% (not 50%) — her face sits at 48.5% of the frame but the bright
       rig on the right pulls the eye, so a true 50% object-position reads
       LEFT of centre. 48% lands her face on the centre line. Measured, not
       eyeballed. y is inert here (height binds); 130% + bottom:0 lifts her
       to ~31% down, clear above the eyebrow at ~51%. */
    object-position: 48% center;
    height: 130%;
    top: auto;
    bottom: 0;
  }
}

/* ============================================================
   STATEMENT
   ============================================================ */
.statement__q { font-size: clamp(1.625rem, 4.4vw, 3.5rem); font-weight: 600; letter-spacing: -0.035em; line-height: 1.14; max-width: 21ch; margin: 0 0 40px; text-wrap: balance; }
.statement__body { max-width: 54ch; color: var(--ink-2); font-size: clamp(1.0625rem, 1.3vw, 1.1875rem); line-height: 1.68; }

/* Meet Allie — two-column text + intro video. Single column (text then video) on mobile; two columns on desktop. */
.story__grid { display: grid; grid-template-columns: 1fr; gap: clamp(32px, 5vw, 48px); align-items: center; }
.story__text { min-width: 0; }
.story__media { min-width: 0; margin: 0; }
.story__video { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; border-radius: 8px; border: 1px solid var(--line); box-shadow: 0 18px 40px -20px rgba(20, 18, 15, 0.35); background: var(--surface-2); }
@media (min-width: 900px) {
  .story__grid { grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr); gap: clamp(48px, 5vw, 72px); }
  .statement__q { margin-bottom: 28px; }
}

/* ============================================================
   EDITORIAL IMAGE — optional full-bleed band
   ============================================================ */
.editorial { background: var(--img-bg); }
.editorial__fig { margin: 0; position: relative; }
.editorial__fig img { width: 100%; height: clamp(280px, 52vh, 620px); object-fit: cover; object-position: var(--ed-pos, center center); }
.editorial__cap { margin: 14px auto 0; max-width: var(--maxw); padding-inline: var(--gutter); font-size: 0.8125rem; color: var(--ink-3); }

/* ============================================================
   FILM
   ============================================================ */
.video__frame { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; border-radius: 6px; overflow: hidden; background: var(--surface-2); border: 1px solid var(--line); cursor: pointer; text-decoration: none; color: inherit; }
.video__frame img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease), filter 0.5s var(--ease); }
.video__frame:hover img { transform: scale(1.02); filter: brightness(0.94); }
.video__play { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); width: 72px; height: 72px; border-radius: 50%; background: rgba(255,255,255,0.94); display: grid; place-items: center; pointer-events: none; border: 1px solid var(--line); transition: transform 0.3s var(--ease), background-color 0.3s var(--ease); }
.video__frame:hover .video__play { transform: translate(-50%, -50%) scale(1.06); background: #fff; }
.video__play svg { margin-left: 4px; }
.video__badge { position: absolute; right: 14px; bottom: 14px; background: rgba(10,10,10,0.76); color: #fff; font-size: 0.75rem; font-weight: 600; letter-spacing: 0.04em; padding: 6px 11px; border-radius: 4px; pointer-events: none; }
.video__frame iframe { width: 100%; height: 100%; border: 0; display: block; }
.video__caption { margin: 18px 0 0; }

/* ============================================================
   BRANDS — logo OR styled text, never a broken image
   ============================================================ */
.brands { display: flex; flex-wrap: wrap; align-items: center; gap: clamp(30px, 4.5vw, 72px) clamp(34px, 5vw, 80px); margin-top: 44px; padding: 0; list-style: none; }
.brands__logo { height: 30px; width: auto; opacity: 0.78; filter: grayscale(100%); transition: opacity 0.3s var(--ease), filter 0.3s var(--ease); }
a:hover .brands__logo { opacity: 1; filter: grayscale(0%); }
/* Text fallback is a designed state, not a degraded one. */
.brands__text { font-size: clamp(1rem, 1.5vw, 1.25rem); font-weight: 500; letter-spacing: -0.015em; color: var(--ink-2); white-space: nowrap; transition: color 0.3s var(--ease); }
.brands li:hover .brands__text { color: var(--ink); }
.brands--muted .brands__text { color: var(--ink-2); font-size: clamp(1rem, 1.4vw, 1.125rem); font-weight: 500; }
.brands--muted .brands__logo { height: 22px; opacity: 0.62; }
.brands__group + .brands__group { margin-top: clamp(44px, 6vw, 72px); }
.brands__h { margin: 0; font-size: var(--t-meta); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; padding-bottom: 12px; border-bottom: 1px solid var(--line); }

/* TIER 1 — current partners. Deliberately the largest type on the page
   outside the hero. Hierarchy, not volume: these two names get the
   headline, the other sixteen get the footnote. */
.tier1 { display: flex; flex-wrap: wrap; align-items: baseline; gap: clamp(28px, 5vw, 72px); margin: 36px 0 0; padding: 0; list-style: none; }
.tier1__name { font-size: clamp(1.75rem, 4.2vw, 3.25rem); font-weight: 600; letter-spacing: -0.035em; line-height: 1.05; color: var(--ink); display: block; }
.tier1__rel { display: block; margin-top: 8px; font-size: var(--t-meta); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.tier1__logo { height: clamp(30px, 3.4vw, 46px); width: auto; }

/* TIER 2 — selected brand experience. Quiet by design. */
.tier2 { display: flex; flex-wrap: wrap; align-items: center; gap: clamp(18px, 2.2vw, 30px) clamp(26px, 3.4vw, 46px); margin: 0; padding: 0; list-style: none; max-width: 62ch; }
.tier2__name { font-size: clamp(1rem, 1.4vw, 1.1875rem); font-weight: 500; letter-spacing: -0.015em; color: var(--ink-2); white-space: nowrap; transition: color 0.3s var(--ease); }
.tier2 li:hover .tier2__name { color: var(--accent); }
.tier2__logo { height: 20px; width: auto; opacity: 0.55; filter: grayscale(100%); transition: opacity 0.3s var(--ease); }
.tier2 li:hover .tier2__logo { opacity: 1; }
.tier2__group { margin-top: clamp(26px, 3vw, 38px); }
.tier2__grouph { margin: 0 0 12px; font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.brandtier + .brandtier { margin-top: clamp(52px, 7vw, 88px); }
.brands__sub { margin: 40px 0 0; padding-top: 22px; border-top: 1px solid var(--line); font-size: 0.875rem; line-height: 1.6; color: var(--ink-3); max-width: 60ch; }

/* ============================================================
   WORK — editorial cards, minimal chrome
   ============================================================ */
.work__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: clamp(30px, 4vw, 64px); margin-top: 56px; }
.work__card { display: block; text-decoration: none; color: inherit; }
.work__media { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: var(--img-bg); margin-bottom: 24px; border-radius: 2px; }
.work__media img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.9s var(--ease); }
a.work__card:hover .work__media img { transform: scale(1.03); }
.work__tag { position: absolute; left: 12px; top: 12px; background: rgba(255,255,255,0.94); font-size: 0.6875rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; padding: 6px 10px; border-radius: 3px; }
.work__brand { margin: 0 0 5px; font-size: var(--t-meta); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.work__title { margin: 0 0 10px; font-size: clamp(1.25rem, 1.9vw, 1.625rem); font-weight: 600; letter-spacing: -0.025em; line-height: 1.2; }
.work__meta { margin: 0 0 10px; font-size: 0.875rem; color: var(--ink-3); }
.work__desc { margin: 0 0 14px; font-size: 1rem; line-height: 1.6; color: var(--ink-2); max-width: 46ch; }
.work__result { margin: 0; font-size: 0.9375rem; font-weight: 600; padding-top: 10px; border-top: 1px solid var(--line); }

/* Text-only card when no image exists — deliberate, not broken. */
.work__textcard { border: 1px solid var(--line); border-radius: 4px; padding: 26px; display: flex; flex-direction: column; gap: 8px; min-height: 200px; background: var(--surface); }

/* ============================================================
   PERFORMANCE / REELS
   ============================================================ */
.reels { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 230px), 1fr)); gap: clamp(18px, 2.4vw, 28px); margin-top: 40px; }
.reel { display: block; text-decoration: none; color: inherit; }
.reel__media { position: relative; aspect-ratio: 9 / 16; overflow: hidden; background: var(--img-bg); border-radius: 4px; margin-bottom: 14px; }
.reel__media img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease); }
a.reel:hover .reel__media img { transform: scale(1.03); }
.reel__badge { position: absolute; left: 10px; top: 10px; background: rgba(10,10,10,0.78); color: #fff; font-size: 0.625rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; padding: 5px 8px; border-radius: 3px; }
.reel__cap { margin: 0 0 8px; font-size: 0.875rem; line-height: 1.45; color: var(--ink); }
.reel__stats { margin: 0; padding: 0; list-style: none; display: flex; flex-wrap: wrap; gap: 4px 14px; font-size: 0.8125rem; color: var(--ink-3); font-variant-numeric: tabular-nums; }
.reel__date { margin: 8px 0 0; font-size: 0.75rem; color: var(--ink-3); }
/* Reel card with no thumbnail: clean text card, never a broken frame. */
.reel__textcard { border: 1px solid var(--line); border-radius: 4px; padding: 20px; aspect-ratio: 9 / 16; display: flex; flex-direction: column; justify-content: space-between; margin-bottom: 14px; background: var(--surface); }

/* ---------- Data status badge ---------- */
.status { display: inline-flex; align-items: center; gap: 7px; font-size: 0.75rem; font-weight: 600; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-3); border: 1px solid var(--line-2); border-radius: 999px; padding: 5px 11px; }
.status__dot { width: 6px; height: 6px; border-radius: 50%; background: var(--ink-3); }
.status--live .status__dot { background: #1d9e75; }
.status--cached .status__dot { background: #ba7517; }
.status--fallback .status__dot { background: var(--ink-3); }

/* ---------- Audience two-column + Instagram profile card ----------
   Desktop: card left, live metrics right, demographics below.
   Mobile: card, then metrics, then demographics (DOM order handles it).
   Editorial, not a social widget: white surface, thin border, restrained
   radius, monochrome type, no gradient, no verified badge, no follow/post
   triple-count imitation — a single labelled follower figure only. */
.aud-grid { display: grid; grid-template-columns: minmax(300px, 360px) 1fr; gap: 44px; align-items: start; margin-top: 40px; }
@media (max-width: 820px) { .aud-grid { grid-template-columns: 1fr; gap: 30px; } }

.igcard { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 28px 26px; }
.igcard__label { font-size: 0.6875rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); margin: 0 0 18px; }
.igcard__head { display: flex; align-items: center; gap: 14px; }
.igcard__avatar { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; flex: none; border: 1px solid var(--line); background: #f2f0ee; }
.igcard__initials { width: 56px; height: 56px; border-radius: 50%; display: flex; align-items: center; justify-content: center; background: #f2f0ee; color: var(--ink-2); font-weight: 600; font-size: 1.05rem; letter-spacing: 0.03em; flex: none; border: 1px solid var(--line); }
.igcard__name { font-weight: 600; font-size: 1.0625rem; color: var(--ink); line-height: 1.2; }
.igcard__handle { font-size: 0.875rem; color: var(--ink-3); margin-top: 2px; }
.igcard__tagline { font-size: 0.9375rem; color: var(--ink-2); line-height: 1.5; margin: 16px 0 0; }
.igcard__followers { margin: 18px 0 0; font-size: 0.9375rem; color: var(--ink-2); }
.igcard__followers strong { color: var(--ink); font-weight: 600; }
.igcard__reels { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin: 20px 0 0; }
.igcard__reel { position: relative; display: block; aspect-ratio: 4 / 5; border-radius: 6px; overflow: hidden; background: #f2f0ee; border: 1px solid var(--line); text-decoration: none; }
.igcard__reel img { width: 100%; height: 100%; object-fit: cover; display: block; }
.igcard__reel-fallback { display: flex; align-items: center; justify-content: center; width: 100%; height: 100%; font-size: 0.75rem; font-weight: 600; color: var(--ink-3); text-align: center; padding: 6px; }
.igcard__reel-tag { position: absolute; left: 6px; top: 6px; background: rgba(10,10,10,0.72); color: #fff; font-size: 0.5625rem; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; padding: 3px 6px; border-radius: 3px; }
.igcard__cta { display: inline-flex; align-items: center; gap: 6px; margin-top: 22px; font-size: 0.875rem; font-weight: 600; color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--ink); padding-bottom: 2px; }
.igcard__cta:hover { color: var(--accent); border-color: var(--accent); }
.igcard__cta-arrow { font-size: 0.9rem; line-height: 1; }

/* ============================================================
   AUDIENCE
   ============================================================ */
.mgroup + .mgroup { margin-top: clamp(36px, 4.5vw, 56px); }
.mgroup__h { margin: 0 0 18px; font-size: var(--t-meta); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; padding-bottom: 12px; border-bottom: 1px solid var(--line-2); }
.metrics { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 165px), 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 4px; overflow: hidden; margin: 0; }
.metric { background: var(--surface); padding: 24px 22px; margin: 0; }
.metric__value { display: block; font-size: clamp(1.75rem, 3vw, 2.375rem); font-weight: 600; letter-spacing: -0.035em; line-height: 1; font-variant-numeric: tabular-nums; margin: 0 0 8px; }
.metric__label { display: block; font-size: var(--t-meta); color: var(--ink-3); margin: 0; }
.metric__note { display: block; font-size: 0.75rem; color: var(--ink-3); margin: 6px 0 0; line-height: 1.4; }

.demo { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 250px), 1fr)); gap: clamp(32px, 4vw, 56px); margin-top: clamp(48px, 6vw, 72px); }
.demo__h { margin: 0 0 20px; font-size: var(--t-meta); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; padding-bottom: 12px; border-bottom: 1px solid var(--line-2); }
.bars { list-style: none; margin: 0; padding: 0; display: grid; gap: 15px; }
.bar__top { display: flex; justify-content: space-between; gap: 14px; font-size: 0.875rem; margin-bottom: 7px; }
.bar__val { color: var(--ink-2); font-variant-numeric: tabular-nums; font-weight: 600; }
.bar__track { height: 3px; background: var(--line-2); border-radius: 2px; overflow: hidden; }
.bar__fill { display: block; height: 100%; background: var(--ink); border-radius: 2px; transition: width 0.9s var(--ease); }
.srcnote { margin-top: clamp(40px, 5vw, 60px); padding-top: 22px; border-top: 1px solid var(--line-2); font-size: 0.8125rem; color: var(--ink-3); max-width: 68ch; }

/* ============================================================
   FORMATS / RECEIVE / PROCESS
   ============================================================ */
.fmt__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: clamp(18px, 2.2vw, 26px); margin-top: 46px; }
.fmt { padding: clamp(24px, 2.8vw, 34px); border: 1px solid var(--line); border-radius: 4px; display: flex; flex-direction: column; gap: 12px; background: var(--surface); }
.fmt__term { margin: 0; font-size: var(--t-meta); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); font-weight: 600; }
.fmt__name { margin: 0; }
.fmt__body { margin: 0; font-size: 0.9375rem; color: var(--ink-2); }
.fmt__scope { margin-top: 34px; font-size: 0.9375rem; color: var(--ink-3); max-width: 62ch; }
.fmt__deliverables { margin: 24px 0 0; padding-top: 20px; border-top: 1px solid var(--line); font-size: 0.9375rem; color: var(--ink-3); max-width: 72ch; }

.recv__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 200px), 1fr)); gap: 0 clamp(28px, 3vw, 44px); margin: 44px 0 0; padding: 0; list-style: none; }
.recv__item { padding: 15px 0; border-top: 1px solid var(--line); font-size: 0.9375rem; }

.how__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 230px), 1fr)); gap: clamp(26px, 3.2vw, 44px); margin: 48px 0 0; padding: 0; list-style: none; }
.how__item { padding-top: 20px; border-top: 1px solid var(--line); }
.how__num { display: block; font-size: 0.75rem; font-weight: 700; letter-spacing: 0.1em; color: var(--ink-3); margin-bottom: 13px; font-variant-numeric: tabular-nums; }
.how__title { margin: 0 0 9px; font-size: 1.0625rem; font-weight: 600; letter-spacing: -0.01em; }
.how__body { margin: 0; font-size: 0.9375rem; color: var(--ink-2); }

/* ============================================================
   MEDIA KIT / CONTACT / FOOTER
   ============================================================ */
.kit { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 28px; padding: clamp(28px, 3.6vw, 44px); border: 1px solid var(--line); border-radius: 4px; }
.kit__text { max-width: 48ch; }
.kit__text h3 { margin: 0 0 8px; }
.kit__text p { margin: 0; font-size: 0.9375rem; color: var(--ink-3); }

.cta { background: var(--ink); color: #fff; }
.cta h2 { color: #fff; max-width: 19ch; text-wrap: balance; }
.cta__body { margin: 26px 0 38px; font-size: var(--t-lead); line-height: 1.5; color: rgba(255,255,255,0.74); max-width: 48ch; letter-spacing: -0.011em; }
.cta .btn--solid { background: #fff; color: var(--ink); }
.cta .btn--solid:hover { background: rgba(255,255,255,0.88); }
.cta .btn--ghost { color: #fff; border-color: rgba(255,255,255,0.3); }
.cta .btn--ghost:hover { border-color: rgba(255,255,255,0.7); }
.cta :focus-visible { outline-color: #fff; }
.cta__actions { display: flex; flex-wrap: wrap; gap: 12px; }
.foot { padding-block: 52px; border-top: 1px solid var(--line); }
.foot__inner { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 18px; font-size: 0.875rem; color: var(--ink-3); }
.foot__brand { font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink); font-size: 0.8125rem; }
.foot a { color: var(--ink-3); text-decoration: none; }
.foot a:hover { color: var(--ink); }
.foot__links { display: flex; gap: 20px; flex-wrap: wrap; }

/* ---------- Reveal: enhancement only. No JS = fully visible. ---------- */
.reveal { opacity: 1; }
.js .reveal { opacity: 0; transform: translateY(16px); transition: opacity 0.65s var(--ease), transform 0.65s var(--ease); }
.js .reveal.is-in { opacity: 1; transform: none; }

/* ============================================================
   COMPACT ALLIE LANDING PAGE
   The sales path stays short. Supporting proof remains in a native
   dialog so buyers can choose depth without scrolling through it.
   ============================================================ */
body.compact-site {
  --paper: #f5f5f7;
  --paper-deep: #e8e8ed;
  --brown: #1d1d1f;
  --blue: #0071e3;
  --blue-hover: #0077ed;
  --line: rgba(29,29,31,0.15);
  --line-2: rgba(29,29,31,0.22);
  background: var(--paper);
  color: var(--brown);
  font-family: Arial, Helvetica, sans-serif;
}
.compact-site .nav {
  position: absolute;
  inset: 0 0 auto;
  background: transparent;
  border: 0;
  color: var(--brown);
}
.compact-site .nav__inner { max-width: 1320px; }
.compact-site .nav__brand {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1rem, 1.6vw, 1.25rem);
  font-weight: 400;
  letter-spacing: 0.01em;
  text-transform: none;
}
.compact-site .nav__links { gap: clamp(18px, 2.5vw, 34px); }
.compact-site .nav__links a,
.compact-site .nav__link-button {
  color: rgba(29, 29, 31, 0.72);
  font: inherit;
  font-size: 0.875rem;
}
.nav__link-button {
  appearance: none;
  border: 0;
  padding: 0;
  background: transparent;
  cursor: pointer;
}
.compact-site .nav__links a:hover,
.compact-site .nav__link-button:hover { color: var(--brown); }

.compact-site .hero.has-image {
  min-height: min(900px, 100svh);
  display: grid;
  grid-template-columns: minmax(0, 52%) minmax(0, 48%);
  align-items: stretch;
  padding: 0;
  background: var(--paper);
  color: var(--brown);
}
.compact-site .hero.has-image picture {
  position: relative;
  inset: auto;
  grid-column: 2;
  grid-row: 1;
  min-height: 0;
  margin: 0;
  border-radius: 0;
  overflow: hidden;
  box-shadow: none;
}
.compact-site .hero.has-image .hero__img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 53% center;
  filter: saturate(0.82) contrast(0.96);
}
.compact-site .hero.has-image .hero__scrim {
  grid-column: 2;
  grid-row: 1;
  z-index: 1;
  position: relative;
  margin: 0;
  border-radius: 0;
  background: linear-gradient(90deg, var(--paper) 0%, rgba(245,245,247,0.92) 9%, rgba(245,245,247,0.34) 22%, transparent 38%);
  pointer-events: none;
}
.compact-site .hero.has-image::before,
.compact-site .hero.has-image::after {
  content: "";
  position: absolute;
  right: 0;
  z-index: 1;
  width: 48%;
  height: 15%;
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  pointer-events: none;
}
.compact-site .hero.has-image::before {
  top: 0;
  background: linear-gradient(180deg, var(--paper), rgba(245,245,247,0.38) 42%, transparent);
  -webkit-mask-image: linear-gradient(180deg, #000, transparent);
  mask-image: linear-gradient(180deg, #000, transparent);
}
.compact-site .hero.has-image::after {
  bottom: 0;
  background: linear-gradient(0deg, var(--paper), rgba(245,245,247,0.38) 42%, transparent);
  -webkit-mask-image: linear-gradient(0deg, #000, transparent);
  mask-image: linear-gradient(0deg, #000, transparent);
}
.compact-site .hero__body {
  grid-column: 1 / span 2;
  grid-row: 1;
  z-index: 2;
  width: 100%;
  max-width: 1320px;
  margin: auto;
  padding: clamp(100px, 13vh, 142px) var(--gutter) clamp(46px, 6vh, 68px);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  align-items: flex-start;
}
.compact-site .hero__identity {
  margin: 0 0 18px;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(29, 29, 31, 0.62);
}
.compact-site .hero__name {
  max-width: 12ch;
  margin: 0 0 28px;
  color: var(--brown);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(3.5rem, 6.2vw, 6.45rem);
  font-weight: 400;
  line-height: 1.02;
  letter-spacing: -0.055em;
}
.compact-site .hero__name em {
  display: block;
  margin-top: 0.28em;
  font-size: 0.38em;
  font-weight: 400;
  font-style: italic;
  line-height: 1.2;
  letter-spacing: -0.03em;
  max-width: 22ch;
}
.compact-site .hero.has-image .hero__line {
  max-width: 43ch;
  margin: 0 0 22px;
  color: rgba(29, 29, 31, 0.76);
  font-size: clamp(0.92rem, 1.15vw, 1.04rem);
  line-height: 1.55;
}
.compact-site .hero.has-image .hero__name { color: var(--brown); }
.compact-site .hero__body > * { max-width: 48%; }
.compact-site .hero__actions { max-width: 52%; }
.hero-proof {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  width: min(520px, 48%);
  margin: 0 0 22px;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.hero-proof__item {
  min-height: 82px;
  padding: 13px 16px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.hero-proof__item strong {
  display: block;
  margin-bottom: 4px;
  color: var(--brown);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.45rem, 2.25vw, 2rem);
  font-weight: 400;
  line-height: 1;
}
.hero-proof__item span { display: block; color: #6e6e73; font-size: 0.68rem; line-height: 1.35; }
.hero-proof__status {
  width: min(520px, 48%);
  margin: -10px 0 22px;
  color: #6e6e73;
  font-size: 0.7rem;
}
.hero-proof__status .status { max-width: 100%; }
.compact-site .hero.has-image .btn--solid { background: var(--blue); color: #fff; }
.compact-site .hero.has-image .btn--solid:hover { background: var(--blue-hover); }
.compact-site .hero.has-image :focus-visible { outline-color: var(--blue); }

.compact-summary {
  background: #fff;
  padding: clamp(46px, 6vw, 68px) 0;
}
.compact-summary__intro {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(34px, 6vw, 90px);
  align-items: end;
}
.compact-kicker {
  margin: 0 0 16px;
  color: var(--blue);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}
.compact-title {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2.15rem, 4.3vw, 4.15rem);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.04em;
}
.compact-lead {
  max-width: 56ch;
  margin: 0;
  color: #515154;
  font-size: clamp(1rem, 1.3vw, 1.13rem);
  line-height: 1.65;
}
.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin: clamp(38px, 5vw, 58px) 0 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.proof-stat { padding: 22px clamp(14px, 2vw, 26px); }
.proof-stat + .proof-stat { border-left: 1px solid var(--line); }
.proof-stat__value {
  display: block;
  margin-bottom: 5px;
  color: var(--brown);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.8rem, 3vw, 2.8rem);
  line-height: 1;
}
.proof-stat__label { display: block; color: #6e6e73; font-size: 0.79rem; line-height: 1.35; }
.detail-links {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
  margin-top: 24px;
}
.detail-link {
  min-height: 52px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 12px 17px;
  border: 1px solid var(--line-2);
  border-radius: 999px;
  background: transparent;
  color: var(--brown);
  font: inherit;
  font-size: 0.88rem;
  cursor: pointer;
}
.detail-link::after { content: "\2197"; font-size: 1rem; }
.detail-link:hover { border-color: var(--blue); color: var(--blue); }

.compact-offer {
  padding: clamp(48px, 6vw, 74px) 0;
  background: var(--paper);
}
.compact-offer__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(36px, 7vw, 100px);
  align-items: center;
}
.compact-offer__action { margin-top: 24px; }

.compact-site .cta { padding: clamp(54px, 7vw, 82px) 0; }
.compact-site .cta h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  font-size: clamp(2.2rem, 4.8vw, 4.6rem);
  letter-spacing: -0.04em;
  line-height: 1.05;
  max-width: 16ch;
  text-wrap: balance;
}
.compact-site .cta__body { margin: 20px 0 28px; }
.compact-site .cta .btn--solid { background: var(--blue); color: #fff; }
.compact-site .cta .btn--solid:hover { background: var(--blue-hover); }
.compact-site .foot { padding-block: 30px; background: #fff; }

.detail-dialog {
  width: min(1080px, calc(100% - 32px));
  max-width: none;
  max-height: min(88svh, 920px);
  margin: auto;
  padding: 0;
  border: 0;
  border-radius: 18px;
  background: #fff;
  color: var(--ink);
  box-shadow: 0 26px 90px rgba(0,0,0,0.28);
}
.detail-dialog::backdrop { background: rgba(10,10,12,0.68); backdrop-filter: blur(12px); }
.detail-dialog__head {
  position: sticky;
  top: 0;
  z-index: 5;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 18px clamp(20px, 4vw, 42px);
  border-bottom: 1px solid var(--line);
  background: rgba(255,255,255,0.94);
  backdrop-filter: blur(18px);
}
.detail-dialog__title { margin: 0; font-family: Georgia, "Times New Roman", serif; font-size: 1.35rem; font-weight: 400; }
.detail-dialog__close {
  width: 44px;
  height: 44px;
  border: 1px solid var(--line-2);
  border-radius: 50%;
  background: #fff;
  color: var(--ink);
  font-size: 1.35rem;
  cursor: pointer;
}
.detail-dialog__body {
  overflow-x: hidden;
  overflow-y: auto;
  max-height: calc(min(88svh, 920px) - 81px);
  overscroll-behavior: contain;
}
.detail-dialog .wrap { width: 100%; max-width: none; }
.detail-dialog .detail-panel[hidden] { display: none; }
.detail-dialog .section { padding-block: clamp(48px, 7vw, 86px); }
.detail-dialog .section + .section { border-top: 1px solid var(--line); }
.detail-dialog .reveal { opacity: 1 !important; transform: none !important; }
.detail-dialog .reels { grid-template-columns: repeat(3, minmax(0, 1fr)); }

@media (max-width: 760px) {
  .compact-site { --gutter: 20px; }
  .compact-site .nav {
    height: auto;
    min-height: 84px;
    padding: 4px 0 6px;
  }
  .compact-site .nav__inner {
    height: auto;
    min-height: 0;
    flex-wrap: wrap;
    align-items: flex-start;
    gap: 0;
  }
  .compact-site .nav__brand {
    width: 100%;
    font-size: 1rem;
    line-height: 36px;
  }
  .compact-site .nav__links {
    display: flex;
    flex-wrap: nowrap;
    justify-content: flex-start;
    width: 100%;
    max-width: none;
    gap: 0 12px;
    overflow: visible;
  }
  .compact-site .nav__links li { display: list-item; flex: 0 0 auto; }
  .compact-site .nav__links a,
  .compact-site .nav__link-button {
    min-height: 36px;
    display: inline-flex;
    align-items: center;
    font-size: 0.72rem;
    white-space: nowrap;
  }
  .compact-site .hero.has-image {
    min-height: min(844px, 100svh);
    grid-template-columns: 1fr;
    grid-template-rows: 42% 58%;
  }
  .compact-site .hero.has-image picture {
    grid-column: 1;
    grid-row: 1;
    margin: 88px 0 0 20px;
    border-radius: 12px 0 0 12px;
  }
  .compact-site .hero.has-image .hero__scrim {
    grid-column: 1;
    grid-row: 1;
    margin: 88px 0 0 20px;
    border-radius: 12px 0 0 12px;
    background: linear-gradient(90deg, var(--paper), rgba(245,245,247,0.28) 26%, transparent 58%);
  }
  .compact-site .hero.has-image .hero__img {
    inset: 0;
    height: 100%;
    object-position: 50% 34%;
  }
  .compact-site .hero__body {
    grid-column: 1;
    grid-row: 1 / span 2;
    justify-content: flex-end;
    padding: 355px var(--gutter) 24px;
  }
  .compact-site .hero__identity { margin-bottom: 10px; }
  .compact-site .hero__name { max-width: 12ch; margin-bottom: 16px; font-size: clamp(3rem, 14vw, 4.2rem); line-height: 1.05; }
  .compact-site .hero.has-image .hero__line { max-width: 36ch; margin-bottom: 16px; font-size: 0.82rem; line-height: 1.4; }
  .compact-site .hero__body > *,
  .compact-site .hero__actions { max-width: 100%; }
  .hero-proof { width: 100%; margin-bottom: 16px; }
  .hero-proof__status { width: 100%; margin: -7px 0 16px; }
  .hero-proof__item { min-height: 70px; padding: 10px 12px; }
  .hero-proof__item strong { font-size: 1.45rem; }
  .hero-proof__item span { font-size: 0.62rem; }
  .compact-site .hero__actions { gap: 8px; }
  .compact-site .hero__actions .detail-link { width: auto; }
  .compact-site .btn { min-height: 44px; padding-inline: 20px; }
  .compact-summary { padding: 44px 0; }
  .compact-summary__intro,
  .compact-offer__grid { grid-template-columns: 1fr; gap: 20px; }
  .compact-title { font-size: clamp(2.25rem, 11vw, 3.2rem); }
  .compact-lead { font-size: 0.95rem; line-height: 1.55; }
  .proof-strip { grid-template-columns: repeat(2, 1fr); margin-top: 28px; }
  .proof-stat { padding: 16px 12px; }
  .proof-stat:nth-child(3) { border-left: 0; border-top: 1px solid var(--line); }
  .proof-stat:nth-child(4) { border-top: 1px solid var(--line); }
  .proof-stat__value { font-size: 1.85rem; }
  .detail-links { grid-template-columns: repeat(2, 1fr); gap: 8px; margin-top: 18px; }
  .detail-link { min-height: 44px; padding: 9px 13px; font-size: 0.78rem; }
  .compact-offer { padding: 42px 0; }
  .compact-offer__action { margin-top: 18px; }
  .compact-site .cta { padding: 46px 0; }
  .compact-site .cta h2 { font-size: 2.55rem; }
  .compact-site .cta__body { font-size: 1rem; margin: 16px 0 22px; }
  .compact-site .foot { padding-block: 24px; }
  .compact-site .foot a { display: inline-flex; min-height: 44px; align-items: center; }
  .detail-dialog {
    position: fixed;
    inset: 50% auto auto 50%;
    width: calc(100% - 24px);
    max-width: none;
    max-inline-size: none;
    max-height: calc(100svh - 24px);
    margin: 0;
    transform: translate(-50%, -50%);
    border-radius: 18px;
  }
  .detail-dialog__body { max-height: calc(100svh - 101px); }
  .detail-dialog .wrap { padding-inline: 18px; }
  .detail-dialog .section { padding-block: 44px; }
  .detail-dialog .reels { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}